Business Portfolio & Learnings
Three decades of building businesses, serving clients, and learning from both spectacular successes and valuable failures. Here's the authentic story of growth, results, and why experience matters in business strategy.
My Businesses
Three distinct ventures, each born from different motivations and teaching unique lessons about entrepreneurship, persistence, and market understanding.
Postino
Marketing & Strategy Consultancy
2018 - Present
Building a consultancy that helps UK SMEs navigate growth challenges with data-driven marketing and strategic positioning.
Why I Built This
Recognised the gap between big agency expertise and SME budgets. Wanted to create accessible, results-focused consultancy.
Key Results
40+ SMEs supported, average 180% growth in qualified leads
Lessons Learned
- Client education is as important as delivery
- Scalable processes enable quality at volume
- ADHD hyperfocus becomes a superpower in problem-solving
Milk Bottle Tops
Product Innovation & E-commerce
1993 - Present
Reviving nostalgic products with modern sustainability focus. From childhood memory to thriving business spanning three decades.
Why I Built This
Spotted opportunity in nostalgia marketing before it was mainstream. Believed in the power of emotional connection to products.
Key Results
3M+ products sold, consistent profitability across 30+ years
Lessons Learned
- Long-term thinking trumps quick wins
- Emotional branding creates lasting customer relationships
- Simple products can have complex supply chains
Glazing Supplies Direct
B2B Manufacturing & Distribution
2015 - Present
UK-made glazing solutions serving 8,000+ professionals. Building trust in a traditional industry through quality and reliability.
Why I Built This
Saw opportunity to modernise a traditional industry with digital-first approach and superior customer service.
Key Results
£0-£10k/week in 90 days, 8,000+ professional customers
Lessons Learned
- B2B relationships require different nurturing than B2C
- Quality reputation takes years to build, seconds to damage
- Industry expertise matters more than flashy marketing
Client Success Stories
From industrial equipment to creative agencies, each client brought unique challenges and opportunities for growth. Here's how we delivered results together.
Girovac
2019-2021Industrial Equipment
Challenge
Brand positioning and digital presence for specialist vacuum equipment
Solution
Developed technical content strategy and B2B marketing framework
Result
45% increase in qualified leads from technical decision-makers
Spengle
2020-2021Manufacturing Technology
Challenge
Market entry strategy for innovative manufacturing solutions
Solution
Go-to-market strategy, competitor analysis, and positioning framework
Result
Successful market entry with 3 key partnerships established
Scatta'
2018-2019Creative Agency
Challenge
Business development and growth strategy for boutique creative agency
Solution
Client acquisition framework and service productisation
Result
40% revenue growth, streamlined service delivery
US PR Agency
2020-2022Public Relations
Challenge
Digital transformation and process automation for established PR firm
Solution
Workflow automation, CRM implementation, and digital strategy
Result
60% efficiency improvement, expanded service capabilities
UK MedTech
2021-2022Healthcare Technology
Challenge
Regulatory compliance marketing and B2B positioning
Solution
Compliant content strategy and stakeholder engagement framework
Result
Successful product launch, 200% increase in industry recognition
UK Financial Consulting
2019-2020Professional Services
Challenge
Brand differentiation in crowded financial advisory market
Solution
Unique positioning strategy and thought leadership programme
Result
Premium pricing achieved, 25% increase in high-value clients
UK Manufacturer
2020-2021Industrial Manufacturing
Challenge
Digital modernisation and lead generation for traditional manufacturer
Solution
Digital strategy, website rebuild, and inbound marketing system
Result
300% increase in online inquiries, reduced sales cycle
Sunshine Pizza Oven
2018-2019Consumer Products
Challenge
E-commerce growth and brand positioning for artisan pizza ovens
Solution
Content marketing strategy and conversion optimisation
Result
150% increase in online sales, improved customer retention
Learning from Failures
Not everything succeeded. Here are two ventures that didn't work out as planned, what went wrong, and how these experiences made me a better entrepreneur and consultant.
Abacus Consulting
2016-2017
Ambitious consulting platform attempting to democratise business advice
What Went Wrong
- ×Tried to solve too many problems at once
- ×Underestimated the complexity of matchmaking advisors to businesses
- ×Built solution before fully understanding the market
Lessons Learned
- →Focus beats breadth every time
- →Market research isn't the same as market understanding
- →Technical solutions need business model validation first
How It Made Me Better
Now I validate every assumption before building. Led to Postino's focused, proven approach.
52x11 Training
2017-2018
Cycling training platform combining performance data with coaching
What Went Wrong
- ×Overestimated demand for premium cycling coaching
- ×Technology complexity exceeded budget and timeline
- ×Personal passion didn't translate to market demand
Lessons Learned
- →Passion projects need market validation like any other business
- →MVP should be genuinely minimal and viable
- →User acquisition is often harder than product development
How It Made Me Better
Developed rigorous validation processes. Now use lean methodology for all new ventures.
Why Work With Me
Three decades of building, failing, learning, and succeeding have crystallised into these core strengths that I bring to every client engagement.
Growth-Oriented Mindset
Every failure becomes data. Every success gets systematised. Continuous improvement isn't just business practice—it's personal philosophy.
Results-Driven Approach
Metrics matter. Whether it's 180% lead growth or £0-£10k/week revenue, I focus on outcomes that move the business forward.
Cross-Industry Experience
From MedTech to Manufacturing, Financial Services to Creative Agencies. Pattern recognition across sectors reveals universal growth principles.
ADHD-Powered Problem Solving
Hyperfocus meets pattern recognition. Complex business challenges become puzzles to solve, often revealing unconventional solutions.
Ready to Apply These Lessons to Your Business?
Three decades of experience, honest about failures, obsessed with results. Let's discuss how these hard-won insights can accelerate your growth.