The Journey
From undiagnosed ADHD and job hopping to cycling impossible distances and building businesses. A story of continuous growth, authentic learning, and discovering that our perceived weaknesses can become our greatest strengths.
Milestones & Learnings
Each chapter brought challenges, achievements, and insights that shaped who I am today and how I approach business and life.
The Undiagnosed Years
Award-winning performance, restless spirit
Multiple industry awards and recognition, but frequent job changes as I searched for the right fit. High performance coupled with an inexplicable restlessness that I couldn't quite understand.
Achievements
- Multiple industry awards
- Rapid career progression
- Diverse sector experience
Challenge
Frequent job hopping due to undiagnosed ADHD
Key Insight
"Excellence was achievable, but traditional structures felt constraining"
The Impossible Cycling Challenge
Land's End to John o' Groats and back in 10 days
Decided to take up cycling with an 'impossible' goal: Land's End to John o' Groats and back to Land's End in 10 days. Everyone said it couldn't be done. I proved them wrong.
Achievements
- Completed 1,800+ miles in 10 days
- Achieved the 'impossible'
- Discovered ultra-endurance capability
Challenge
Considered physically impossible by cycling community
Key Insight
"When others say impossible, I hear opportunity"
European Cycling Adventures
Building memories and resilience across continents
Multiple cycling expeditions across Europe, including a special father-son journey with my 9-year-old across Holland and Belgium. Each ride built mental resilience and family bonds.
Achievements
- Multiple European cycling expeditions
- Father-son adventure across Holland/Belgium
- Built mental resilience framework
Challenge
Balancing adventure with family and business responsibilities
Key Insight
"The best adventures are shared, and resilience is built one mile at a time"
International Racing Circuit
Ireland, Taiwan, USA - testing limits globally
Raced around Ireland, through Taiwan's mountains, and across America's diverse landscapes. Each race taught lessons about preparation, mental toughness, and performing under pressure.
Achievements
- Trans America racing completion
- Taiwan mountain racing
- Round Ireland racing
- International racing circuit
Challenge
Competing against world-class ultra-endurance athletes
Key Insight
"Global competition reveals universal principles of human performance"
MBA & Global Consulting
From niche brands to global corporations
Earned MBA while consulting with diverse clients - from niche local businesses to global corporations. Each engagement taught lessons about adaptability and strategic thinking.
Achievements
- MBA qualification
- Niche to global brand consulting
- Cross-sector expertise
- Strategic thinking development
Challenge
Scaling expertise across vastly different business contexts
Key Insight
"Business principles are universal, but application requires cultural intelligence"
ADHD Diagnosis at 47
Everything suddenly made sense
Finally received ADHD diagnosis at age 47. Suddenly, the award-winning performance, job hopping, cycling obsession, and entrepreneurial energy all made perfect sense.
Achievements
- Professional ADHD diagnosis
- Self-understanding breakthrough
- Reframed entire life narrative
Challenge
Decades of not understanding my own brain
Key Insight
"Late diagnosis isn't late - it's exactly when you need it to be"
Teaching & Mentoring
Supporting leaders across three continents
Teaching, tutoring, and mentoring students and business leaders across Europe, the US, and Middle East. Sharing hard-won lessons about performance, resilience, and authentic leadership.
Achievements
- Multi-continental mentoring
- Student and executive coaching
- Cross-cultural leadership development
Challenge
Adapting teaching methods across diverse cultures and contexts
Key Insight
"The best teachers are perpetual students"
Influences & Learning
Shaped as much by Stephen Covey's empathy as Gary Vee's action orientation. These thought leaders and their principles guide my approach to business and life.
Principle
"Seek first to understand, then to be understood"
My Application
Every client relationship starts with deep listening and understanding their unique context
Principle
"Take action and show up"
My Application
Consistent execution beats perfect planning. Results come from doing, not theorising
Principle
"Systems over goals"
My Application
Building sustainable business processes that compound over time
Principle
"Connection through conversation"
My Application
Effective consulting requires genuine communication, not just expertise delivery
Principle
"Evidence-based marketing"
My Application
Data-driven strategies that focus on mental and physical availability
Core Values
Purpose, empathy, performance, authenticity - these aren't just words on a wall. They're the principles that guide every decision, every project, every relationship.
Purpose
Every project, every ride, every decision is guided by meaningful purpose. Business isn't just about profit - it's about creating positive impact.
Example: Postino exists to democratise growth strategy for UK SMEs
Empathy
Seek first to understand. Whether it's a struggling SME or a fellow cyclist hitting the wall, empathy creates connection and breakthrough.
Example: ADHD diagnosis helped me better understand and support other neurodiverse entrepreneurs
Performance
Excellence isn't accidental. From Land's End to John o' Groats to building businesses, performance comes from preparation, persistence, and continuous improvement.
Example: 180% average lead growth for Postino clients through systematic approach
Authenticity
Own your failures as much as your successes. Authenticity builds trust, and trust enables transformation.
Example: Openly sharing Abacus and 52x11 failures to help others avoid similar mistakes
Journey by Numbers
Some milestones are best captured in numbers
The Journey Continues
Every challenge becomes learning. Every success creates opportunity to help others. The best chapters are still being written.