Serial Entrepreneur · Ultra-Distance Cyclist · ADHD Advocate · Nottingham, UK
Adventure cyclist and serial entrepreneur. From 4,200 km Trans America races to building £multi-million businesses. Turning ADHD into competitive advantage since 2007.
Building Portfolio
Three Businesses. Real Problems. Zero Excuses.
Neurodiversity
Age diagnosed.
Superpower unlocked.
ADHD: My Entrepreneurial Edge
Diagnosed at 47. What many see as a challenge became my greatest business asset — hyperfocus, pattern recognition, the ability to see opportunities others miss.
Hyperfocus
Deep work on critical business challenges
Pattern Recognition
Spotting market gaps before they're obvious
Creative Problem-Solving
Innovative routes through impossible problems
High Energy
Running multiple businesses simultaneously
Philosophy
From Road to Boardroom
The discipline, goal-setting, and performance optimisation from ultra-endurance cycling translate directly to building and scaling businesses.
Goal Setting
Race strategy mapped to board metrics. Clear objectives, measurable outcomes.
Performance
Continuous optimisation, marginal gains, data-driven iteration.
Resilience
4,200 km teaches you to sit with discomfort until you break through.
Next Move
Got a problem worth solving?
Three businesses built. 4,200 km raced. One diagnosis that reframed everything. If you want strategy from someone who's actually done it — 60 minutes is enough to change your trajectory.