Built three businesses. Rode 4,200 km across America.
I'm Martin Cox — marketing consultant, business tutor and serial entrepreneur. Twenty years running SMEs, an ADHD diagnosis that explained a great deal, and a habit of riding further than is sensible.
Photograph
/images/martin-portrait.jpg
Head-and-shoulders, natural light, at work rather than in a studio. Shoot portrait — this crop is 4:5.
4/5
- Businesses built
- 03
- Revenue generated
- £3M+
- Years trading
- 20+
- Kilometres ridden
- 4,200
Worked with
- Oakley
- Sony
- Jaguar Land Rover
- Ericsson
- Thales
- Ikano
- Genie Lifting
Five strands, one person
The consulting pays for the bikes. The riding explains the consulting. It has taken twenty years to notice they were the same job.
Three companies, still trading
Trans America: Oregon to Virginia
Photograph
/images/trans-america.jpg
Landscape, rider small in the frame. Empty road, big sky — the scale is the point. Wide crop, 21:9.
21/9
4,200
Kilometres · 47 days riding
The Trans America is self-supported, which means every decision is yours and every consequence arrives personally. When to sleep. What to eat. Which route through the mountains. How much you have left, and whether you are telling yourself the truth about it.
It turns out to be the same problem as running a company, only with the feedback loop shortened to about ninety minutes. I have never found a better teacher for sitting with discomfort until something on the other side of it gives way.
Recent essays
Marketing that compounds
Strategy, positioning and growth for UK SMEs, through Postino. Most clients stay past year three.
See the work →Business studies tutoring
GCSE, A-level, degree and MBA. In person around Nottingham, or online anywhere.
Tutoring and rates →