From sexist bike collaborations through to fly-postering on competitors bike shops, it’s fair to say that Specialized is having a pretty torrid time in the PR world right now!

When you consider that they have both male and female road world champions riding their bikes (Peter Sagan and Lizzie Armistead) it makes it all the mor remarkable.

It is however with noting that despite this, they are still making pretty decent bikes, and when they set their mind to it, they do produce some pretty awesome content.

https://youtu.be/gjJRhiK7Yg4%20

The ‘I am Specialized’ series is an excellent example of this content, currently just featuring Tom Boonen and Sagan, but the trailer shows a whole host of Specialized riders, it promises to be some most excellent viewing!